SFM is the practice of the Berlin based designer and art director Florian Mecklenburg.
Within his work he develops intermedial visual strategies–commissioned and self-initiated–across graphic design, moving image, interactive experience, and art direction within physical and digital environments.
Each project evolves from an in depth research and offers a unique and multi-angled view on contemporary visual culture. In his work, he explores new and radical ways for design to be an active participant within the cultural sphere that represents a social and ethical value system.
Florian Mecklenburg further teaches visual communication at the KABK Den Haag.
Clients & collaborations (Selection)
Adidas, ALLAPOPP, Bundeskunsthalle Bonn, Center for Spatial Technologies, Gallery Vriend van Bavink, FIBER Festival NL, Hackers & Designers, Joey Holder, LAS (Light Art Space), Li-Ning, NXS World, Royal Academy of Art The Hague, OMSK Social Club, Schwules Museum Berlin, Selin Davasse, SPUR, Hardeman, MU Hybrid Art House, Sandberg Institute, Venice Architecture Biennale’s Latvian Pavilion, VITAtijme, World Press Photo House.